As you probably already know, video is one of the most powerful mediums when it comes to content creation.
According to one study, the average amount of time a person spends daily consuming video is now as high as 84 minutes, meaning billions of hours of video are watched by viewers worldwide every day.
That’s a big opportunity for brands and websites to drive traffic to their website. Additionally, there are potentially supplemental benefits. For instance, it is thought by many in the SEO industry that incorporating your own rich media like graphics and video on your blog or website can enhance your authority in the eyes of search engines.
Knowing how to drive traffic to your website can be the difference between success and failure. In this guide, we’re giving you a quick guide to starting to create your own video content to boost your business or blog.
Types of Video Content to Increase Website Traffic
Whether you are looking to start a blog, are running a small business, or are a huge corporation, there are different forms of video content that you might want to consider creating and using. There are also others you may avoid, depending on your potential target audience and the sort of traffic boost you are looking for.
Below are some types of video content with the potential to increase website traffic:
- Viral videos. These are not always easy to make, but often a viral video with something humorous or spectacular within can be a way to drive masses of traffic for free.
- Tutorial videos. Showing somebody how they can create or do something useful is a great way to get eyeballs on your content as well as build authority and web traffic.
- Product launch videos. If you are creating something worthy of showing to the market, a product launch video could be a great way for businesses to boost traffic.
- Advertisement videos. This is not often a free way to get traffic, as most of the time ads are paid. However, if you have a marketing budget, video content has shown to be one of the most effective ways to spend it. According to HubSpot “86% of video marketers say video has been effective for generating leads”.
There are many more types of videos, from testimonials to explainers. Depending on your website and industry, these may also be useful marketing tools.
How to Create Interesting Video Content For Your Site
Creating interesting video content for your site has become a lot easier recently. For a start, a lot of the equipment that we need has become more easily accessible, and even phone cameras are capable of producing HD video in a lot of instances.
A free video editor is also an ideal way to start experimenting with video content, and you can access professional tools without having to part with a lot of money. There are even places you can access free stock footage and not have to pay royalties to use it.
It may take some time to get your skills up to scratch, but it is a worthy investment.
Creating the ideas may be the most difficult part, but if you have an existing audience or have done a lot of research on your target market, there is every chance you can put the request forward to them and ask what kinds of video content they would like to see.
Successful Examples of Using Video to Increase Traffic
There are some excellent examples of using video to increase traffic to a website.
Some of these are run by huge companies such as Netflix, who definitely have some big marketing departments working on traffic advertising, but even the smaller startups and bloggers can learn from this.
Netflix cleverly used the YouTube platform, and the option to overlay links in the videos, to create an interactive challenge and story for users, effectively turning YouTube into a “choose your own adventure” platform and in the process building awareness for their brand.
It isn’t just the huge global companies doing innovative things with video to grow their traffic.
A great example of how tutorial videos can increase traffic can be found on a variety of different piano tuition websites. By creating video content showing how to play certain songs, they are able to drive traffic and new signups to their business.
Pianote is just one example, and virtually any popular song you can imagine has tutorials like this, all increasing awareness and including links to their maker’s sites.
The Best Tips For Attracting Traffic to Your Website Using Videos
The top tips shared below can help you to make the most of video and drive traffic to your site:
- Try to come up with original ideas that provide real insight or entertainment to your viewers.
- Be sure to include links and branding, otherwise, even the extra views might not result in extra traffic to your site.
- Create a professional-looking video. With top tools to create a pro video, it is easier than ever to achieve this. Viewers will often quickly switch off if the video doesn’t look good.
- Solve a problem for someone. This is one of the guaranteed ways to get people to watch your videos, by offering them a solution to a problem they have, from how to fix their car to which product they should buy.
- Keep people hooked. If at all possible, get them to sign up to follow you on social media or subscribe to your channel, increasing the chances they will see more of your content.
Summary – Embracing the Power of Video
The majority of brands can find in the modern age that there is a place in their marketing strategy for video content. The good news is that, even in competitive fields, video content is so popular that it can open up a stream of new traffic, but only if you get it right.
Creating original, compelling content is key to embracing the power of video and driving much-needed traffic to your website.
